An Exclusive Interview with Caroline Usher, Founder of the Award-winning Design Studio UBD

May 9, 2024 | Uncategorized

UBD is an iconic interior design firm in Bali, founded in 2010 by Caroline Usher. UBD has produced a successful number of commercial project interiors and architecture in restaurants, bars, and hospitality categories. One of their prominent projects – the CAVE restaurant by world-renowned chef Ryan Clift at the Edge Bali resort – brought them a win at the Luxury Lifestyle Awards in the category of Best Luxury Restaurant Interior Design category in Indonesia. We took this opportunity to talk to Caroline about her love of design and the success UBD has brought here and her team.

Luxury Lifestyle Awards: Where do you find the inspiration that has led you to be one of the top designers in Indonesia? 

Caroline Usher: There’s no other way to say it but it’s all in my head. From the age of seven, I would wander off by myself into hills behind our little house in a coastal village in Pukerua Bay, New Zealand. I was captivated by the colors, where the sea meets the sky, the waves breaking into the rocks below, and the emerald grassy hills – constantly in a daydream imagining beautiful scenes. By age ten, I was making my clothes, a skill taught to me by my mother, imagining my couture fashion line and designing the runway. I’ve always been creative. I’ve always been designing in my head. I was also in the movie industry for 22 years, and this is where I also find inspiration, creatively.

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